Why digital marketing is so important for every business?

Why digital marketing is so important for every business?

Strong digital marketing help find success and business goals and it is equally essential for all sorts of businesses. There are so many advantages to be gained from digital marketing including build customer trust, enhance online presence, boost search engine rankings and much more.

Digital marketing is the need of every business in today’s era, whether you are a small business or large enterprise, you should have a strong and positive online reputation. This can be achieved by getting your products and services promoted on various online platforms so that people can note your online presence and it helps build trust.

Digital marketing is associated with so many processes including search engine optimization, paid marketing, social media optimization, email marketing, content marketing and much more. You should be visible in search engine rankings, your presence should be on various social media channels and much more. These digital platforms provide you online visibility and help make you a strong and reliable brand.

Here in this guide, we have mentioned various reasons that make digital marketing very important for every business.

• It costs less as compared to traditional marketing:

Traditional marketing tactics are associated with TV and print that may cost more as of difficulty in tracking return on investment and expensive resources. Digital marketing is associated with market research, analysis and tracking phases that help figure out which approach or campaign works well. This is cost effective marketing technique for small and medium businesses and they can easily track the campaign success and ROI.

• Good for small and medium businesses:

Large businesses may have large budget to run their campaign and they can easily spend on advanced software and paid ads but this is not possible for small and medium companies so such companies can build audience and improve brand awareness by using digital marketing services.

• Social media marketing to build trust:

Recommendations automatically make you trustworthy business or build trust. Social media channels are great way to engage the audience and potential customers. A good digital marketing company uses all the online marketing approaches in the best way to bring out the best result.

• SEO makes your company to be seen on search engine listings:

Search engine optimization puts your company where potential customer can find you. Everyone uses search engines to find out the best companies or service providers, if you get listed in the top listings, you can get more attention from the audience. Company’s Google ranking can be improved by using SEO tactics. Once you secure the top ranking in natural or organic search engine results, you can get massive traffic to your site via search engines and it proves helpful to you.

• Email Marketing: The best communication tool

Most of the customers prefer to hear from the business or brands via Emails. This is the best way to convey message directly to the potential and existing customers.

• It helps you grow quickly

It delivers conversion. There are so many products that allow you to track the incoming traffic to your site and percentage rate of the conversion. Business owners can easily use some techniques and tools to measure the ROI or success of digital marketing campaign.

• It helps generate better revenue

Effective digital marketing techniques prove beneficial for each and every business as it generates higher conversion rate. Internet is the best medium to take your business to the next level by enhancing online presence.

• It facilitates interaction with targeted audience directly

When you get an opportunity to communicate or interact directly with targeted audience, you come to know what exactly your audiences want from you. It helps you understand the scope of improvement and client taste and you will work towards it. You will be able to offer better services as per the client expectation and it will also boost your sale, revenue and success.

• It caters to the mobile users

Most of the people use only their gadgets (mobile, laptop and computer) to search anything via internet or buy something. Digital marketing helps make brand website or online store mobile friendly and easily accessible by mobile users.

Hope you like the post, do comment if you have any query regarding digital marketing and its benefits.

Read More: Why digital marketing is so important for every business?

Best Linux distros for small businesses

Running a small business is no easy task. The last thing you need is extra complexity in your IT infrastructure – so why turn to Linux? Well, it could (if you’re lucky) actually turn out to be a less complex choice for many tasks, depending on the distribution you select. And, critically, Linux is free; at least if you don’t figure in support costs. That’s an overhead ticked off the list. So what’s the best choice for your small business? We’ve approached this selection with a few criteria in mind. Stability must come first: if you’re putting a distro to work, uptime is critical. Solid support provision comes a close second. We’ve also considered practical capabilities, which is why you’ll find a couple of non-desktop distributions on our list.

 

1. CentOS

One of the world’s most popular server distros

 

 

Enterprise-class Linux for anyone

Familiar default Gnome desktop

RPM package management system

Built on the solid foundation of Red Hat Enterprise Linux (RHEL) – and, indeed, officially funded by Red Hat as of 2014 – CentOS is undoubtedly a distro with strong credentials. Its default Gnome desktop is pleasant and reasonably familiar to most computer users, the RPM package management system is widely supported, and it’s equally at home on workstations and servers. CentOS harnesses the open source components of its parent OS, which actually make up the majority of RHEL. Only Red Hat’s trademarks and a few proprietary components are omitted. Thanks to this unique partnership, updates tend to flow to CentOS only a day or two after they hit RHEL. In other words, this is enterprise-class Linux that anyone can use. CentOS is now one of the world’s most popular server distros, and is perfect if you want to build serious hardware appliances without paying for a Red Hat subscription. While the CentOS community can provide some useful advice free of charge, professional support is the key reason for using RHEL. Server prices for Red Hat combined with a support package start at $799 (around £600, AU$1,065) per year, so it could be prohibitively expensive for small business use.

2. ClearOS

A distro administered entirely from a web interface

 

Nifty alternative to commercial server platforms

Relatively easy-to-use

Professional tech support

ClearOS and CentOS are pretty close cousins. Both run many of the same packages inherited from RHEL, and can benefit from the swift Red Hat release cycle. But while CentOS is a functional desktop OS, ClearOS is designed primarily as a server platform and an alternative to commercial options like Red Hat Enterprise Server or Windows Small Business Server. The OS is administered entirely from a web interface, so you won’t need a keyboard, mouse, or even a monitor connected to the machine once ClearOS is installed.

 

Because of its tight focus, ClearOS is actually easier to use than most server operating systems. That web interface makes installing this operating system’s various components a breeze, so you can easily set up a firewall for your business, manage an email server, install a file server or more – all safe in the knowledge that each of these components will (most likely) work perfectly together. ClearOS 7 is supported professionally by a dedicated ClearCARE team. It also includes software packages that have been thoroughly tested for stability. Prices start at $108 (£80, AU$140) per year. You might also be interested in ClearVM, the team’s virtualisation solution – the free version allows you to finely manage the precise performance of two virtual machines and eight CPU cores.

 

3. OpenSUSE

Used as the basis for SUSE Linux Enterprise

 

Runs well on older hardware

Even works on a Raspberry Pi

Secure and stable OS

While CentOS is an open source OS based on a paid-for release, OpenSUSEworks in reverse. This community-developed operating system is used as the basis for the commercially-supported SUSE Linux Enterprise. SUSE actually borrows a lot from Red Hat, including its RPM package management system, but isn’t a direct clone.

 

OpenSUSE is one of the few distros to use the graphically-heavy KDE window manager by default, though you can also install Mate, LXDE and others. This means it can run on older hardware. In fact, if you’re looking to run small web appliances, the latest version will run on a Raspberry Pi and includes a huge number of packages. OpenSUSE now follows a rolling release model, which means updates are regularly available without you having to manually upgrade every 18 months as before. This makes for a much more secure and stable operating system.

 

4. IPFire

An all-in-one Linux watchdog

 

Very impressive security solution

There’s paid tech support if needed

 

Not easy to configure

If you’re running a small business, the security of your network should be as important a concern as the behaviour of your employees. IPFire ticks both these boxes at once. It’s an all-in-one Linux appliance: install it on a machine which sits between your internet connection and your network switch and it’ll do everything from managing IP addresses to protecting you with a firewall, and controlling what sites your workers are allowed to visit and when.

 

It does require a certain level of knowledge to get IPFire installed, and its unique nature – it’s constructed from scratch, not forked from any specific version of Linux – means it won’t be quite as easy to configure as other distros may be. Thankfully there are regular ‘Core’ updates, which incrementally keep IPFire up to date with the latest security and app updates. IPFire is managed via a web interface and requires at least a machine with two network connections. There’s an excellent installation handbook and paid support is available if necessary.

Read More: Best Linux distros for small businesses

Importance of Online Reputation Management for your Business

Reasons Why Digital Marketing should be used for Small Business?

Digital marketing is a great way of letting your products known to the general public. Gone are the days when people depended on TV advertisements and huge hoardings to get information. People do seek out for new options and trends and they anyway do it through social media and other digital platforms. Internet and search engines have become easier way to gather information. What if your business get noticed by the people on various popular and reputed digital platform? It may bring a positive impact on the minds of the people.

Integration in YouTube Ads, Facebook posts, sponsored tweets and major Instagram posts are only next to normal these days. when you are just starting out, you digital marketing campaign does matter a lot because you are new, and people do not know about you. If people do not know about your or are not aware of your product, why, rather how would they purchase it. Be it retail or software, advertising is essential. And the source of advertisement or digital marketing should have a better client reach affecting the calculated target audience.

As more and more people get to know about you through these digital mediums or if your digital marketing strategy works, it will bring out the customer to you. It could be through pop up ads or through your website which gives them a fair idea of the product you are offering. It could be services too! However, the information has to be complete and accurate. As a noob in the market you need customers who trust you more than you need money, even if that is the major component.

Incentive based publicity, app-based access and so much more can be integrated when you are venturing into the digital marketing field. Save a great chunk of your marketing plan for advertisement and developing your selling strategy which involves letting people know too. Therefore, chart out that plan which helps you stay afloat and gets you people. The stronger the campaign, the better it is. You never know, you might trending on Twitter for all the hashtags that your rolled out.

Read More: Importance of Online Reputation Management for your Business

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Side Effects Of Private Blog Networks Links

All the business need to adapt to the latest techniques that will help them reach more customers with ease. But, many take the shortcuts to reach the desired visibility on web space. One such option is the private blog network links. It is the black hat SEO practice that is not accepted by the Google algorithm. It is the practice of building links and passing authority to a business website by a network of websites. It can manipulate the search engine rankings and take the business website on the top. You need to avoid any black hat practice at all costs as it will only lead to the website’s downfall. If the Google algorithm detects it, then it can result in the loss of rankings, penalty, blacklist the website, etc.

How To Identify Private Blog Networks

Today, many business organizations opt for the SEO practices that are approved by the Google. So, the probability of getting blacklisted by the Google algorithm gets reduced considerably. Old PBN networks had shared servers, same IP, same WHOIS information, etc. So, with the cross-site technical data, identifying them was easier. With the use of innovative technology and sophisticated techniques, the private blog networks are now harder to spot. But, you can check out for its presence with tools to ensure it is not linked to your business website.

• Hosting: Checking the IP address is the first step to identify the network. Using SpyOnWeb.com or other tools, it is easy to identify the site hosted with others.

• Site Design: The similar design, color scheme, navigation, etc. is a dead giveaway of such networks.

• Themes: The networks may have similar themes. So, it may use the WordPress themes with same theme name. Checking the source code in the browser will give the right idea.

• Site Ownership: The PBN networks have the same ownership. So, check the WHOIS database to know the contact information of the site’s owner. The hidden WHOIS is also a red flag.

• Identical Content: The websites may have copied content. So, copying the content and searching it on Google will reveal if it exists on other websites.

• Backlink profile: The interlinking of sites is available on the Majestic or Ahrefs that contains the largest database of the backlink profile.

• Images and Videos: The duplication of the videos and images is easy to detect b searching it on Google.

The private blog networks have the same or similar backlink profile, so it becomes easy to identify it. Penguin (Google Algorithm) can detect such malpractices easily. So, ensure that your website has not PBN connected to it to avoid penalty.

Protecting A Website From PBN

Although the private blog networks offer good web traffic, it is not recommended by any reputed SEO consultant. So, the business website owners need to steer clear of it as it is considered as black hat practice by Google. But, in many cases, a website can get involved in without knowing. It happens if you outsource the link building process to another party. Buying links or exchanging it can land you in hot water.

So, what is the solution? Acquiring knowledge about the right link-building activity is the key to success. Learning about the Google link scheme practices will help to build links that adhere to the guidelines. Therefore, your activities become more transparent. By putting more effort will ensure you know what exactly is happening. It will avoid any adverse activity leading to negative consequences.

Ideal Practices To Register Success

With the severe competition, every business owner may try to use all the tricks in the trade to gain an upper hand. So, you may see your competitors using the unethical, spam link-building techniques (PBN) to get ahead in the competition. But, remember the unethical practices can only result in severe drawbacks. You can do the right thing by complaining about the malpractice to the webspam compliant and practicing white hat SEO techniques.

You can build good link-building campaigns to reach more customers. The Google search engine will love it and give you the power to stay on top. You can gain the advantage with the ethical practices while your competitors can suffer a penalty or get demoted.

Conclusion

Avoiding the dangerous link building strategy can optimize the search engine optimization of your website. A good website offers valuable content resulting in better visibility. Anything to the opposite will cause negative effects. So, save the time, money, resources, and effort by focusing on better link building strategy that offers better results without any hassles.

Read more: Side Effects Of Private Blog Networks Links

What is Google Broad Core SEO algorithm and its impact on Page Ranking?

Page ranks are literally everything that blogs and websites try for. If the search index is higher, the better performing your website is. It is what ensures that you get the best traffic which translates into revenue. It is important that the pages be optimized in such a way that it doesn’t slip beyond the first five, because users steer away from the other results on a natural instinct.

On Page SEO

The broad score, the algorithm is all that search engines take into account, churn it in their algorithms to find out what exactly should be the page score such that it features higher on search results.

Changes in the Google Algorithm have significantly impacted several pages across the web. A confirmation from the horse’s mouth confirms that there have been multiple changes as a part of the annual 500-600 times change that is a part of the process. Officials confirmed that they are not focused on eliminating low quality pages, but only enhancing the algorithm such that the search results turned out are better.

But what is the broad core algorithm everyone is talking about?

We are aware of the SEO rules. We know how it is beneficial when interaction of the website and the search engine is concerned. Broad core algorithm is focused on updating the search results. The update clues contain a few catches which has to be borne in mind before you go heads on into updating the website.

The focus is targeting around turning out better search results, nothing wrong with the site rankings or the content, no fixes to lost site ranking, and venturing into the clear scenario where it is a content issue and not a quality issue for the website.

It is an algorithm which covers a broader range of scenarios which gives it the name Broad core. This is to ensure better search results and focus on the content. The main objective is to focus, fetch and bring relative content for any sort of search query.

Transparency and its impact

It might come across as an agenda to remove the low quality websites and the indexes. However, that is not the case. Making search result optimization more transparent helps websites comply with the latest algorithm which has been rolled out. However, ignoring the updates can lead to sites missing out on reasons why sites have lost rankings.

But, the algorithm is focused on providing better responses to the queries entered in the search bar. Nevertheless, the past behavior of Google is affirmative to the fact that it was indeed another attack on the websites which have a lower index or quality. Lower quality exclusions have been a forte of Google and it is likely to stir up the same.

Did you know the Broad Core Algorithm is updated twice daily?

There was a record 665 updates on 2012 alone and the number has only risen over the past couple of years. Whether it is a Phantom release or anything of other kind, the speculation has been put to rest. The updates are focused on single intent that is, improving the user experience.

The updates are mainly for the results that are given out. It used to be keyword driven initially, and then it moved on to different patterns as Google started updating the algorithm. Eventually, it is the combination of Meta tags, content material, headers and the likes which are instrumental in rolling out better results for the user. Broad core alone is focused on understanding what the user is looking for and finds relevant content, even if it ranks lower on the quality index, to give proper results.

Wondering how it could be achieved? Well, it could be loading images and videos which are relevant, it could be having proper anchor text, it could be having external links, Meta tags, and back-links, better quality content which is quick and easy to read and long tail keywords which make sense and are not just placed out randomly for the sake of it.

Information retrieval is focused on how optimized your content is. High rankings do not appear out of the blue. It is the featured development in the page content that ensures that the page reaches a higher search index. There is no penalty if you are at the bottom of the block, but it allows you to look at the specific guidelines and make it worth the effort.

Read More: Impact on Page Ranking

PBN links and its impact on SEO

What are PBN links and Is it beneficial for SEO?

Every business is trying to establish its presence in the cyberspace by ranking high in the google results. Today, new techniques get introduced that promises to help the websites with good search engine optimization results. Does every one of them work? It is questionable. One such technique is the PBN links.

SEO link Building

 

So What Exactly is PBN Links?

PBN stands for Private Blog Network. It is the current trend sweeping the internet that helps any business site to gain higher ranks. It is the network that has several authoritative websites, which a help a business site to get backlinks. It builds links to the business website with the sole purpose of getting more visibility by ranking high in the SERPs (search engine pages). Nowadays a business website is a money-making machine as it can reach more customers and help the business grow. So, it comes under the black hat SEO techniques, which is the go-to link building technique for a business website. The PBNS or the PBN sites are the part of the private blog network but are not linked with each other. So, the websites in the network have no relation to each other. It appears as natural links as no website links the other website in the network.

How Does It Work?

The group of sites involved in the network are either expired or sold off. The web domain remains even after the expiration. So, the business websites can purchase such domains from sale or auction. It is linked to the business site to ensure the business website gets the trust and authority.

Benefits Of Using It

Though it is black hat SEO, it has several benefits that tempt the business organizations to invest in them. Some of the top positive features are:

• It helps a business website trying to gain an upper hand against its competitor by enhancing the ranks in the Google search. So, the better visibility will help the business reach more customers.
• In the highly competitive market, it helps the business organization create a niche. It will aid in the visibility campaign with the high-quality backlinks.

Every business website aims to target more customers to record good growth, sales, and subscribers. So, the backlinks can reach a large customer group. It will result in increased traffic to the website from the search engine results.

Is It Beneficial For SEO?

Although it has several positive effects, the private blog networks is more complicated to execute. The creation, effective use, and maintaining the domain is complicated. From an SEO point of view, it is against the Google guidelines. It is difficult to make the different websites look independent from the business website. Some of the other reasons that make it bad for the SEO are:

• The main issue is the high cost of developing and marinating the network. Even with getting the domains from auctions, it will cost high to acquire and maintain a good domain.
• The high-quality private blog networks can help a website rank higher in the search results. But, many networks lack quality and have safety issues. So, it does not last for a long span of time. The backlinks with little/no effect cause a website more harm than anything good.
• The link come under black SEO practice, so it is unnatural. The Google search engine frowns on the use of the unnatural tactics. The practice may offer instant results leading to many business websites opting for it to enhance their web visibility. But, it gives more bad results than good.
• Google can penalize the business website using the private blog networks. Google has filters to detect the presence of such networks resulting in severe penalty. So, it can result in getting banned from appearing in the search results. It will cause the website to lose its web presence leading to customer loss.

Google gives importance to the good content strategy compared to the instant backlinks. The only guideline Google offers with regards to ranking is about the Ad Words. As the Ad Words contributes to the major revenue, the Google refrains from divulging more information. So, how to know the effects of private blog networks? Get the guidance from a trusted and reliable platform to know more about it and take the right decision about the business website.

 Read more: Benefits for SEO